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Method

Procedures you can run on a Monday morning. Limitations included.

ENTRY 0024 min

The Expansionary Half

Every deflation has financed a category that could not have existed before it. Most AI budgets are aimed at the other half of the wave.

Intelligence is getting cheaper every quarter, and most of the money aimed at that fact is pointed at the wrong half of it.

methodunit economics
ENTRY 0015 min

The Constraint Ledger

A method for finding what your business does only because attention used to be expensive

Most AI strategy starts with the wrong question. "Where can we use AI" produces a list of use cases, and a list of use cases produces pilots, and pilots produce the funnel McKinsey reported in August —…

method